Marketing Whims
Whim: 1. An idea, vision, passing thought, or fool notion. 2. What It Means.
Monday, April 17, 2006
Fuzzy Math
The Charlotte Observer reports that, according to ComScore Networks, Bank of America serves 38% of all Americans who bank online.
So is ComScore trying to say that, between them, Chase, Citi, Wachovia, Washington Mutual, Wells Fargo, and the HUNDREDS of other banks offering online banking only serve 62% of US online bankers?
No way. ComScore better go back and re-calculate those numbers.
For more on this topic, please go to Marketing ROI: Whims From Ron Shevlin
So is ComScore trying to say that, between them, Chase, Citi, Wachovia, Washington Mutual, Wells Fargo, and the HUNDREDS of other banks offering online banking only serve 62% of US online bankers?
No way. ComScore better go back and re-calculate those numbers.
For more on this topic, please go to Marketing ROI: Whims From Ron Shevlin
Ron Shevlin, 8:52 AM